Here’s a quick tip to help you get referrals from past clients.
I recently celebrated my birthday with a party—not a Zoom party, but an in-person party with my vaccinated friends. It was so great to be in the same room with people instead of just seeing them on the screen. The experience made me realize how much I appreciate all the people I have in my life.
With that in mind, you probably have several clients you haven’t seen in over a year and who probably don’t realize how much you appreciate them. Those clients who know and like you are probably your best referral partners, and yet you might not have tapped into them. Here’s an idea you can use to tap into your pool of past clients, stay top of mind, and hopefully get some referrals:
Try sending them a gift with a card. This could be something like a box of brownies with a card that says, “I’m sending you these gourmet goodies because I just want to let you know how much I appreciate you. It’s been a tough year for a lot of people, and I really appreciate your business. Hope you’re staying safe and healthy! P.S: I’m also hoping that I might be able to get a couple of brownie points with you and some of the people you might want to refer to me that I can help in the same way I helped you. Stay safe and healthy! Best.”
If you truly want to make this work, have an assistant reach out to those people you’ve sent gourmet brownies to make sure they’ve received them. It works as an excuse to speak with them and see if there’s anything they need that you can help with. This, combined with the gift, is a heartfelt and genuine gesture that will likely end up getting you an appointment.
When you do get an appointment, remember these four magic words: “I need your help.” Let them know you’re growing your business and because they’ve been such an amazing client, you would like to be able to help more people just like them.
If you’d like to learn about the service I use to send out those brownies, reach out to me. I’d be happy to share the resource with you. If you’re looking for a complimentary audit of your LinkedIn profile, contact me. Remember: If you’re not LinkedIn, you might be left out.