Here are three ways you can make your Zoom meetings more meaningful.

It’s hard to believe that it’s already March 2021 and we’re still in a pandemic. At a time when face-to-face communication is still limited, we need meaningful ways to connect with people. How do you go about creating connections with people, whether they’re from LinkedIn or other networking groups?

The answer is Zoom meetings. If you aren’t already holding meetings on this platform, then you should start today. Here are a few suggestions on how you can make the most of those meetings:

1. Before you meet with someone, look at their LinkedIn profile. Find some interesting things that you can talk about with them. Perhaps it’s where they went to school that piques your interest, or where they currently volunteer. Personal interests are always a great starting point, too. Spend at least five minutes perusing their profile to see what you two may have in common.

“You wouldn’t want somebody to walk into your office when it’s messy, would you?”

2. Make sure you have good sound quality and a decent background. Whether you’re using a green screen or a regular background like the one behind me in the above video, that background needs to be clean and clutter-free. You wouldn’t want somebody to walk into your office when it’s messy, would you? The truth is, people are making judgments about what they see in a Zoom meeting.

3. Plan out your main talking points in advance. No one likes having to frantically reach for something that’s on the tip of their tongue. Prepare a simple outline. Maybe it’s just a call to action: You want to invite that person to an awesome, brand-new networking group, or make them aware of a great new resource. No matter the specific substance, just make sure that you’re making a deposit into the conversation—not just a withdrawal. Every Zoom meeting is an opportunity for you to provide a ton of value.

Remember, though: Always come from the standpoint of service. Don’t make your Zoom call a sales call. If you do, it’ll probably be your last. If you’d like a complimentary review of your LinkedIn profile, please send me a message letting me know that you checked out this blog post. I’d be happy to set that up for you!

Take care, and as always: If you’re not LinkedIn, you might be left out!