Here’s my advice for sharing the love with your clients this February.
Happy Valentine’s Day! February is one of my favorite times of the year for a couple of reasons. First of all, it’s my wedding anniversary month (February 13). Secondly, it seems that love is the air around this time, and not just the romantic kind. Are you sharing the love with your clients? Really, that’s something you should be doing every month of the year. The challenge, of course, is finding a meaningful and effective way to do that.
You can always send messages (preferably video or audio) on LinkedIn telling them how much you love and appreciate them. One of the best ways to share the love, though, is to reach out to your clients and ask them for their mailing address (if you don’t have it already), then send them a personal, handwritten card accompanied by a small gift. Let them know that, despite the challenges introduced in 2020, you care about them and are still here to help should they ever need anything. A small box of chocolates, some candy hearts, or a chocolate rose could be the perfect accent to your message of appreciation.
If you want, you could include a tiny “P.S.” paragraph asking whether they know anyone who could use your help and that you’d greatly appreciate a referral. Remember what Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” So this Valentine’s Day, with many people still suffering the losses of last year and coping with an ongoing pandemic, spread a little love. Simply reminding people that you care about their well-being can mean a lot.
Ultimately, it’s about serving—not selling. If I haven’t told you how much I care about you and appreciate your engagement with my blogs lately, then allow me to do so now: My gift to you is a complimentary face reading (that’s right, face-reading courses are coming soon!) or an audit of your LinkedIn profile. Just send me an email or book some time on my calendar and let’s make it happen. As always, if you’re not on LinkedIn, you might be left out!