A personalized birthday message is another great way to use LinkedIn.

Right now, we’re in a digital world more than ever. When our birthday comes along this year, many of you will be celebrating on Zoom or with small, socially distant gatherings. When someone acknowledges your birthday, it can not only make your day, but it can also help you generate more business.

LinkedIn tells you when one of your connections has a birthday or work anniversary. What if you created a very personalized message for someone on their birthday? Do it on video! If you can’t sing, don’t, however, make a personalized video message.

Here’s a little tip: Google “If you were born on x” and insert the date. You can spice up your video even more with some fun facts about what happened on their birthday and maybe even include their horoscope. 

Here’s an example of a script you can use: Hey, happy birthday! 21 again? I know for Aries, you are a fire sign. I just wanted to make sure that you are having a spectacular day. I’d love to jump on a call with you at some point to find out how the year has been. I know 2020 didn’t turn out the way I thought it would. Here’s a link to my calendar where you can set up a time for us to talk and I can buy you a virtual cup of coffee. I promise, no sales pitch. And no singing. But I just wanted to wish you a happy birthday, find out what’s going on, and see if there is some way that I can help you. Just ask!”

“Birthday and anniversary messages are a huge opportunity for business.”

Can you imagine receiving a birthday message like that? It would make you feel great! Another option is to actually use audio. You can send a message on the LinkedIn app on your phone simply by clicking the microphone icon and sending the message. If you don’t have the time for video, at least use audio. 

Nobody cares about you until they know how much you care. I’ll tell you a quick story. I recently sent a birthday message to one of my old clients, who thanked me for thinking of him. When I looked at his profile, I found that he had changed companies and positions, but his profile still had his old email and cell phone number on there. I had a feeling he didn’t know that so I called him and let him know. At first, he was shocked that I actually called, but it led to him saying that he probably needed to rehire me to help train him and his employees on LinkedIn and help them optimize their profiles.

If you’re not sending out personalized birthday or anniversary messages, you’re missing out on a lot of business. It’s like using an ATM machine but forgetting your cash when you leave. 

If you have any questions, would like more tips, or would like an audit of your profile to help you build two to 10 more appointments in your calendar, don’t hesitate to reach out to me via phone or email today. Remember, if you aren’t LinkedIn, you might be left out.